We are thrilled to launch the new Blue Ocean Strategy app, an innovative and free Blue Ocean Strategy tool designed to guide you through the process of creating new market space. This AI-powered wizard walks you through the complete Blue Ocean Strategy framework, helping you redefine market boundaries and make the competition irrelevant.
Tired of Competing in Crowded Markets?
Many businesses are stuck in “red oceans”—fiercely competitive, saturated industries where companies fight for a shrinking pool of profit. It’s difficult to know how to break out of this cycle and find a truly new direction. Simply brainstorming isn’t enough; you need a structured process to challenge industry norms and create new value.
Introducing the Blue Ocean Strategy Tool: Your Guided Path to Innovation
We built this tool to provide a structured, step-by-step journey for strategists and entrepreneurs looking to pursue value innovation. Our AI-powered wizard guides you through the key phases of analysis and strategy formulation, ensuring a systematic and effective approach to creating your own “blue ocean.”
- Follow a Guided Strategic Process: The tool walks you through the essential steps of Blue Ocean Strategy, from analyzing the current industry landscape to applying the Eliminate-Reduce-Raise-Create (ERRC) grid and defining your new value curve.
- AI-Powered Brainstorming: At each step, our AI can help you generate ideas, from identifying your industry’s key competing factors to brainstorming new value propositions for your customers.
- Systematic, Not Chaotic, Innovation: The guided process ensures you don’t miss any critical steps, helping you move from analysis to a concrete, data-driven strategy in a structured way.
- Visualize Your New Strategy: The tool helps you build a strategy canvas, allowing you to visually compare your new value curve against the industry standard and clearly communicate your innovative new direction.
- A free blue ocean strategy editor for Everyone: This tool makes a powerful strategic framework accessible to everyone, from students learning about business strategy to seasoned executives planning their next big move.
How to Chart Your Blue Ocean Strategy
You can start your journey to uncontested markets in minutes. Here’s how to access the tool:
- For Visual Paradigm Online users: Simply navigate to the app directly at https://ai-toolbox.visual-paradigm.com/app/blue-ocean-strategy/.
- For Visual Paradigm Desktop users: Open your desktop application, go to the Tools > App menu, and select the Blue Ocean Strategy tool from the gallery.
Once you’re in the app, follow the guided workflow:
- Analyze the Current State: Start by identifying the key competing factors that define your current industry.
- Apply the ERRC Framework: The wizard will guide you to systematically challenge these factors by brainstorming what you can Eliminate, Reduce, Raise, and Create.
- Define Your Future State: Based on your ERRC analysis, define a new, divergent value curve for your offering.
- Generate Your Strategy: The tool will compile your inputs into a clear strategy canvas and report, visualizing your new Blue Ocean Strategy.
Ready to Make the Competition Irrelevant?
Stop fighting for survival in red oceans of competition. The Blue Ocean Strategy Tool provides the guided process and inspiration you need to create your own uncontested market space. Redefine your industry, unlock new value, and set sail for your blue ocean today.
Learn More:
Discover the principles behind the Blue Ocean Strategy Tool and how it can transform your business.